• general-instrument_stationery-brochures.jpg Art Direction by: Bart Crosby, Crosby Associates
  • general-instrument_identification-and-design-standards.jpg Art Direction by: Bart Crosby, Crosby Associates

General Instrument Corporation

General Instrument was a giant in the broadband communications industry, but had relatively little visibility. When the privately held company was going public, Crosby Associates was retained to develop their new visual identity and branding program. The project included organizational and product nomenclature systems, publication templates, facility signage, the production of special events, product identification, exhibits, financial communications, and IPO-related materials, among others.