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  • aiga-national_standards_a.jpg Art Direction by: Bart Crosby, Crosby Associates
  • aiga-national_standards_b.jpg Art Direction by: Bart Crosby, Crosby Associates
  • aiga-national_standards_c.jpg Art Direction by: Bart Crosby, Crosby Associates
  • aiga-national_standards_d.jpg Art Direction by: Bart Crosby, Crosby Associates
  • aiga-national_stationery.jpg Art Direction by: Bart Crosby, Crosby Associates
  • aiga-national_salary-survey_a.jpg Art Direction by: Bart Crosby, Crosby Associates
  • aiga-national_salary-survey_b.jpg Art Direction by: Bart Crosby, Crosby Associates
  • aiga-national_salary-survey_c.jpg Art Direction by: Bart Crosby, Crosby Associates
  • aiga-national_vote-poster_a.jpg Art Direction by: Bart Crosby, Crosby Associates
  • aiga-national_vote-poster_b.jpg Art Direction by: Bart Crosby, Crosby Associates

AIGA

Headquartered in New York City, AIGA, the world’s largest organization for professional designers, had historic brand equity among members but its visual identity was weak. Crosby Associates was engaged to strengthen the visual presentation of the organization; enhance its logo (originally designed by Paul Rand); develop identity guidelines that would foster greater visual consistency among its 68 chapters; and assure that brand reputation was protected when designers independently created its print and electronic communications. More

The organization’s role and breadth of membership was further clarified by changing its public name from “The American Institute of Graphic Arts” to “The Professional Association for Design.” The result is a cohesive and memorable identity for AIGA.