A.T. Kearney, Inc.
A.T. Kearney is a leading global management consulting firm with offices in more than 40 countries. They are trusted advisors to many of the world’s foremost organizations. In 2011, to better clarify and leverage what sets them apart in the global marketplace, they developed a unique brand position and narrative. Guided by that narrative, Crosby Associates created a comprehensive visual identity and design program to reflect the firm’s attributes and support their brand promise of “Immediate impact, growing advantage.” More
Meticulous standards and policies, and their “One Firm” brand management site, now direct every aspect of the firm’s global presentation, communications, and environments, both physical and virtual.