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  • stora-enso-productolith-pts_swatchbook_a.jpg Art Direction by: Bart Crosby, Crosby Associates
  • stora-enso-productolith-pts_swatchbook_b.jpg Art Direction by: Bart Crosby, Crosby Associates

Stora Enso Productolith Pts.

Stora had bolstered the thickness of their popular Productolith paper to accommodate heavier-weight print applications and special projects. They needed to differentiate this new grade but wanted to retain the Productolith name equity. Crosby Associates’ new name, Productolith Pts., is borrowed from the method of using calipers to measure material thickness in “points.” The launch of the new grade was supported with a series of incrementally larger brochures promoting the unique attributes of the product.