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  • monsanto-company_branded-items_a.jpg Art Direction by: Bart Crosby, Crosby Associates
  • monsanto-company_branded-items_b.jpg Art Direction by: Bart Crosby, Crosby Associates

Monsanto Company

When Monsanto held its largest management conference to date, it required a visual identifier, a dramatic visual theme, and an array of print and venue materials fitting for an event of this magnitude. Crosby Associates created a name for the gathering (Monsanto Global Forum), the theme for the event (“Changes and Challenges”), and a highly-flexible visual motif—the transition of a gray cube to a colorful globe. Variations of the motif were applied to hundreds of communications, vehicles, signs, gifts, and stage venues.