NewPage Corporation offers a broad selection of certified and recycled printing papers. For their line of merchant grades, Crosby Associates created a series of dual-purpose swatch books to be used as both reference tools for customers and specifiers, and as promotional tools. Each book features original photography and a variety of finishing techniques showcasing the paper’s print quality. To build greater brand awareness in the design community, we created a simple, impactful trade show booth, together with merchandise, and print and email campaigns.