Champion International Whitewater Series
As the official sponsor of the U.S. Canoe/Kayak Team, Champion International produced five whitewater slalom events in Durango, CO, Vail, CO, Wausau, WI, Carlton, MN and South Bend, IN over a three-month period each summer in order to generate greater public awareness of the sport of whitewater slalom canoe/kayak racing. The series was for the experienced international slalom racer as well as paddlers looking to race competitively. It was the first sanctioned whitewater slalom series to offer prize money. More
Crosby Associates designed the visual identity, and all print and promotional materials including stationery, information booklet, program covers, posters, scoring system, racing bibs, apparel, and medals for all five venues. We also managead the production and installation of all onsite graphics including gate headers, banners, and boat decals.