Advocate Health Care
The merger of Lutheran General Health System and Evangelical Health Systems required a new name, visual identity, and connective nomenclature for its 12 hospitals and more than 250 care sites. Hundreds of names were generated and tested, with Advocate Health Care the resulting choice. Crosby Associates’ design for the logo incorporates a medical cross and a glowing nova star crucifix to symbolize both faith and healthcare. This “cross-within-a-cross” solution is now one of the most widely recognized healthcare symbols in the Midwest.