• sachnoff-and-weaver_lobby-sign.jpg Art Direction by: Bart Crosby, Crosby Associates

Sachnoff & Weaver

Sachnoff & Weaver employed more than 140 lawyers and offered a remarkable array of legal services. As they grew in both size and scope, they faced stiff competition from larger firms and needed a strong, recognizable branding and design program to support their efforts in client retention, attorney recruitment, and marketplace differentiation. Crosby Associates developed a bold symbol, a flexible visual vocabulary, and consistent messaging and applied them across every facet of the firm’s presentation.