• nuveen_sign.jpg Art Direction by: Bart Crosby, Crosby Associates

Nuveen Investments

To assist in generating greater brand presence for the industry-leading investment firm of John Nuveen & Co., Inc., Crosby Associates developed a comprehensive branding program anchored by a bold, consistently applied logotype and a nomenclature and visual identity system that helped to unify and clarify their product offerings. As part of the program, we created suites of templates that simplified production of marketing materials and ensured visual harmony among all communications.