Mutual of Omaha Bank
Mutual of Omaha Bank is a full-service financial institution providing financial solutions to individuals and businesses across the United States. It was chartered in 2007 and built completely by the acquisition and conversion of existing middle-market banks and banking groups. A branding program, signage for dozens of facilities, interior standards, new literature, and hundreds of forms needed to be developed rapidly. More
We built the visual identity by borrowing from the equity of the established Mutual of Omaha brand and created a graphic motif that could be quickly applied to a variety of materials and environments to instantly harmonize them.
We designed the interiors, furnishings, and graphics for the flagship bank and created a system of signage and ATM management that is now used at over 70 locations in 12 states.