• helen-devos-childrens-hospital_sign.jpg Art Direction by: Bart Crosby, Crosby Associates

Helen DeVos Children's Hospital

The premier children’s hospital in West Michigan, Helen DeVos Children’s Hospital opened its iconic new facility in January 2011. The hospital tower takes advantage of the signage and wayfinding Crosby Associates developed for the Spectrum Health Medical Center on Grand Rapid’s “Medical Mile.” We continue to manage and advance the HDVCH brand and visual design standards for their institutional, informational, and promotional communications.