• active_sign.jpg Art Direction by: Bart Crosby, Crosby Associates


Unique Active was a premier print and graphic communications provider in the Chicago area, however their name (the result of a merger) was awkward and no longer reflected the clear vision of the company. Crosby Associates uncoupled the two words and returned to “Active”—the name of their highly-respected root organization; created a simple yet sophisticated logo; and coined the tagline “print and well beyond” to proclaim the company’s added capabilities and web-based solutions. More

A new name, ActiveAccess™, now identifies their web-based, customizable online tools for managing projects, databases, and materials inventories.