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  • typographic-resource-limited_brochures.jpg Art Direction by: Bart Crosby, Crosby Associates
  • typographic-resource-limited_stationery.jpg Art Direction by: Bart Crosby, Crosby Associates
  • typographic-resource-limited_sales-sheet.jpg Art Direction by: Bart Crosby, Crosby Associates

Typographic Resource Limited

King Typographers was a rapidly expanding type and composition service and had built the largest library of quality Berthold typefaces in the country. Existing trademark rights prevented them from going national with their current name and identity. Crosby Associates developed a new, more appropriate name and a comprehensive house style that capitalized on the generous use of brilliant red and a bold visual identifier: a simple Tr.