With three different logos, visually disparate promotional materials, and inconsistent messaging, Finch Paper, a leading manufacturer of uncoated printing papers for digital and traditional printing markets, was unable to generate any meaningful brand impact. Crosby Associates created a simple, no-fuss identity and design program including a proprietary type font, a simple rendering of the Finch name, and a unique F symbol. The result is a fresh, cohesive look across all of their corporate, product and promotional materials. More
The tagline, “value delivered,” which succinctly states the Finch promise to merchants, printers, designers, and marketers, appears on all of their print and online communications.