• searle_branding.jpg Art Direction by: Bart Crosby, Crosby Associates

G.D. Searle & Co.

Searle was an innovative manufacturer of prescription drugs and nuclear medicine imaging equipment best known for its release of Enovid, the first commercial oral contraceptive, Metamucil, Dramamine, Ambien, and NutraSweet. For 23 years, Crosby Associates were Searle’s brand consultants creating and managing nearly every aspect of their brand including corporate, product and financial communications, packaging, naming, signage, events, and retail ventures.