• champion-international_game_boxes.jpg Art Direction by: Bart Crosby, Crosby Associates

Champion International G.A.M.E.

Providing mentoring and unique educational opportunities to middle schools was an important part of Champion International’s public responsibility program. G.A.M.E. (Getting Ahead Means Education) was a semester-long program of math, English, geography, and social studies designed around 24 different sports activities. At semester's end, a two-day sports extravaganza was held where students were able to participate in all 24 of the activities.