Katten Muchin Zavis
One of the fastest growing law firms in Chicago, Katten Muchin Zavis required a branding program that reflected its cutting-edge position and vision for the future. To gain consensus for the direction of the program, Crosby Associates facilitated a casual, day-long gathering of the firm’s practice leaders. From the collected data, we developed a brand strategy and philosophy including a mission tagline. A comprehensive visual identity system followed and was extended to all business papers, practice collateral, recruiting materials, signage, advertising, and websites.