Hewitt Associates was the leading global human resources outsourcing and consulting firm in the US. Added capabilities and locations required that they look to expand their position and increase their reputation in their industry. Through internal, customer, and competitive research, and a global audit of all communications and environments, Crosby Associates assisted in building a new visual/verbal platform for presenting the organization. More
The cornerstone for a new system of visual identity is the shortened version of their name and a simple, consistently and prominently-positioned logotype applied to all communications. Detailed templates and virtual business tools enable consultants and support staff to quickly construct documents. A proprietary typeface and extensive sets of online standards, including downloadable brand assets, ensure greater visual consistency among their products and across their physical environments. Additionally, as part of this multi-year program, Crosby Associates created both print and online promotional and informational presentations, produced guidelines for and consulted on website creation, and designed and managed a global program of facility signage.