Champion International U.S. Rowing Team Challenge
Champion International’s partnership with USRowing provided this showcase for collegiate rowers to prepare for World Championships and the Olympic Games, drawing 1,000 athletes in its first year. The one-day event, consisting of several races, took place at a different venue each year, from Hamilton, OH to The Woodlands, TX. Races were shorter than regulation—500 meters—and competitors raced in multiple events. Prize money was directed toward training expenses. More
Crosby Associates created a unique identity and applied it to stationery, programs, press kit folders, posters, ads, banners, billboards, signage and wayfinding, flags, and apparel, including competition race wear. We also managed the production and installation of all event graphics.