The prestigious law firm of Jenner & Block, noted for its litigation prowess, wanted it known that its expertise extended to a full range of practice areas. A unifying brand strategy is supported by a visual identity program and logotype that links Jenner & Block’s heritage with its contemporary image by featuring the founders’ signatures as the backdrop for their name set in modern, gothic letters. A system of practice nomenclature and literature was designed to reinforce and clarify the firm’s positioning in the marketplace.