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  • illinois-tool-works_standards-cover.jpg Art Direction by: Bart Crosby, Crosby Associates
  • illinois-tool-works_standards.jpg Art Direction by: Bart Crosby, Crosby Associates
  • illinois-tool-works_standards_b.jpg Art Direction by: Bart Crosby, Crosby Associates
  • illinois-tool-works_logo.png Art Direction by: Bart Crosby, Crosby Associates

Illinois Tool Works, Inc.

ITW, a producer of highly-engineered components, systems, and specialty products, used a decentralized business model that allowed each of its operating companies to individually name and identify themselves. To create a greater presence for the corporate parent, Crosby Associates created a visual identity system that included a distinctive new logotype and a signature system that connects each of the operating units to the corporate parent, while still preserving individual company and brand name equity.