Cohen Financial is a rapidly expanding financial institution providing capital market solutions and investor services to its clients. It serves as the link between users and providers of capital in the real estate field. However, its visual style was not consistent with its contemporary culture and innovative approach to commercial real estate finance and investment. Crosby Associates created a new branding and design system featuring a clean, modern visual identity that was more fitting to the firm’s position in the marketplace. More
To support the highly complex nature of Cohen’s business, we created a system of modular, customizable communications that can be tailored to speak to the unique needs of specific audiences.