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  • wellpoint-standards-manual_a.jpg Art Direction by: Bart Crosby, Crosby Associates
  • wellpoint-standards-manual_b.jpg Art Direction by: Bart Crosby, Crosby Associates
  • wellpoint-standards-manual_c.jpg Art Direction by: Bart Crosby, Crosby Associates
  • wellpoint-standards-manual_d.jpg Art Direction by: Bart Crosby, Crosby Associates
  • wellpoint-standards-manual_e.jpg Art Direction by: Bart Crosby, Crosby Associates
  • wellpoint-standards-manual_f.jpg Art Direction by: Bart Crosby, Crosby Associates
  • wellpoint-standards-manual_g.jpg Art Direction by: Bart Crosby, Crosby Associates
  • wellpoint-standards-manual_h.jpg Art Direction by: Bart Crosby, Crosby Associates
  • wellpoint-standards-manual_i.jpg Art Direction by: Bart Crosby, Crosby Associates

WellPoint, Inc.

WellPoint, Inc. is one of the largest health benefits companies in the United States. Through its networks nationwide, the company delivers a number of leading health benefit solutions through a broad portfolio of integrated health care plans and related services. Crosby Associates’ engagement with Wellpoint—started as an assignment to create more effective HR materials and initiatives—migrated to organizing and unifying all internal communications, and then to developing a comprehensive visual identity and design program for the entire organization.