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  • schools-first_symbol_variations.png Art Direction by: Bart Crosby, Crosby Associates
  • schools-first_visual-identity-standards-cover.jpg Art Direction by: Bart Crosby, Crosby Associates
  • schools-first_visual-identity-standards-3-larger.jpg Art Direction by: Bart Crosby, Crosby Associates
  • schools-first_visual-identity-standards-4.jpg Art Direction by: Bart Crosby, Crosby Associates
  • schools-first_visual-identity-standards-5-larger.jpg Art Direction by: Bart Crosby, Crosby Associates
  • schools-first_visual-identity-standards-8.jpg Art Direction by: Bart Crosby, Crosby Associates
  • schools-first_visual-identity-standards-13-larger.jpg Art Direction by: Bart Crosby, Crosby Associates
  • schools-first_visual-identity-standards-14.jpg Art Direction by: Bart Crosby, Crosby Associates

SchoolsFirst FCU

In 2007, the largest school employee credit union in the nation, Orange County (CA) Teacher’s Credit Union, changed its name to SchoolsFirst, and in 2010 they looked to revitalize and reinforce their new brand. Crosby Associates created a visual identity and design program that included an open book logo, comprehensive standards for print, marketing and electronic communications, in-bank promotions, and retail signage. Now with assets of more than $9 billion, SchoolsFirst rebranded their 44 branches, showcasing the new visual identity.