Champion International Canoe Kayak Knockout
This one-day made-for-television event pitted the best canoe and kayak sprint racers in the nation against each other in an explosive, all-out sprint race of 200 meters for a share of the $30,000 prize purse and the title of Fastest Paddler in America. Sponsored by Champion International and the U.S. Canoe/Kayak Team, the Knockout took place in a different venue each year – Colorado Springs, CO, Palm Beach, FL, Quinnesec, MI, St. Cloud, MN, Lufkin, TX, and Bucksport, ME. More
Competitors included many Olympic team members as well as others at the top of the sport. Crosby Associates created the event identity, stationery, press kit folders, programs, banners (some that floated in the water), signage and wayfinding, flags, awards stand, draft board, medals and apparel. We also managed the production and installation of all event graphics.