Academy of Nutrition and Dietetics
The Academy of Nutrition and Dietetics (formerly the American Dietetic Association) is the world’s largest organization of food and nutrition professionals. Their initials were used by dozens of other “ADA” organizations, and well over 100 visual identifiers had been created by their individual departments and chapters. After nearly 200 interviews with members and executives, Crosby Associates determined that the essence of the organization had already been captured in their URL—eatright.org, and a single, unifying visual identifier naturally followed. More
Health and nutrition (fruits and vegetables) are expressed by the colors in the logo and the new, casual visual style is more inviting to those seeking dietary information. Comprehensive identity and design standards were created to manage all print, electronic and promotional communications, and signature guidelines were established for all of the organization’s components and 60+ chapters across the country.
Crosby Associates also facilitated a day-long gathering of the executive and strategic planning committees at which each attendee contributed toward creating a succinct statement of purpose for the organization.