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Pharmacia Corporation

One of the world’s largest pharmaceutical companies was created by the merger of Pharmacia & Upjohn with Monsanto Corporation’s G.D. Searle division. With the merger came a highly complex branding and corporate identity assignment. Over the next 18 months, thousands of applications including business papers, publications, signage for over 400 locations, 5,000 trade dress items produced at 10 locations around the world, and nomenclature for organizing and communicating this brand globally were created, orchestrated, and implemented.