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Mutual of Omaha

Mutual of Omaha is a leading provider of life insurance, Medicare supplement insurance, disability insurance products and annuities. Despite their solid name recall among consumers, increasing competition in an already crowded insurance field prompted them to strengthen their brand recognition. To support a renewed marketing effort, Crosby Associates built upon existing brand recognition by preserving and updating their traditional symbol featuring the revered Omaha chief, but created a more consistent, contemporary system for communications. More

We developed new signage standards incorporating modern materials and configurations for the company’s corporate offices in Omaha and hundreds of agent and affiliate offices throughout the United States.