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Interstate Bank of Oak Forest was formed in 1970 to bring full-service business banking to Chicago’s southwest suburbs. As it grew and evolved, the name was changed to simply Interstate Bank. The bank continued to expand, and, in 2007, Crosby Associates created a branding and marketing program that would more clearly define the organization and its services externally, and help in motivating employees internally. A new name, a new voice, and a new visual style were created that more accurately and enthusiastically expressed the bank’s character.