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Edward Jones Investments

With more local brokerage offices than any other firm in the United States, Edward Jones is the leading investment resource for individuals. But a cumbersome name, Edward D. Jones & Co., was confused with competing firms, a problem that was further compounded by the lack of a recognizable visual identifier. Crosby Associates’ solution was a comprehensive visual identity and branding program built upon a simplified name, Edward Jones, and an equally simple visual identifier. More

The signage program for its now more than 12,000 locations had to be distinctive, cost-effective, and suited to a wide range of facilities. The solution was a dramatically straightforward system of standard sign types and sizes, together with the establishment of a single, on-demand sign manufacturing and installation resource.