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Cole Taylor Bank

ColeTaylor is a leading middle market bank whose goal was to become the premier bank for Chicago area businesses and the people who own and manage them. Crosby Associates worked with the bank to develop a comprehensive repositioning strategy and a plan to accelerate growth. The new branding program and visual identity system feature a simplified name, new symbol, and refreshed visual environments. More

The creation of supporting promotional, informational, and financial communications was driven by the company’s “voice,”—qualities such as “intelligent, customer-focused, relevant, approachable, and trustworthy.” Retail exterior and interior signage was streamlined and features the bold new corporate signature and color scheme, creating greater connectivity among facilities having varied architecture.