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Champion Spirit Summer Games Atlanta

The 1996 Summer Games in Atlanta provided Champion International (a sponsor of both USA Canoe/Kayak and USRowing) a unique opportunity to reward high-performing employees with an Olympic experience. Crosby Associates created the visual identifier for the program and extended it to a variety of print and environmental applications. Among them was the venue for the Champion Spirit Village, a complex that housed hundreds of Champion's mill workers and line employees during the Games.