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Centegra Health System

A growing health system with four hospitals and more than 4,000 employees, Centegra is the largest employer in McHenry County, Illinois. To visually unify the system, and more appropriately present the organization, Crosby Associates developed a comprehensive design and branding program anchored by a five star logo representing the five “Pillars of Purpose” of the organization. Brand recognition is increased through coordinated design systems for signage, advertising, promotional materials, internal communications, and online presence.