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  • captive-resources_sign.jpg
  • captive-resources_lobby-sign.jpg
  • captive-resources_sign-specifications.jpg

Captive Resources

Captive Resources provides businesses the opportunity to control their insurance costs through member-owned group captive insurance companies. From data gathered during our series of interviews and competitive analysis, Crosby Associates developed a brand position and design criteria that drove the creation of a new visual identity and design program that features a colorful, dominant symbol representing both multiplicity and control.