Productolith was Stora Enso’s most reliable, most available paper grade. However, it had a reputation as a “value” sheet rather than a premium sheet and was being used primarily for lower-end brochures and promotions. To awaken specifiers and printers to the sheet’s superior surface and printability, Crosby Associates created a series of oversized promotional books featuring striking original photographs and images combined with entertaining captions. The publications received an enthusiastically positive response.